Drupal has extremely powerful content management possibilities. So is the SEO potential inherited from Core and provided by superb contrib modules.

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Custom tokens to trim the Metatag description for Drupal 8 nodes and terms

By default, the field chosen for the description metatag(s) is not trimmed by Metatag. Most of the time it's therefore way too long for SEO. Here is a way to add 2 custom tokens that take care of that for nodes and terms.

A first dive into SEO optimization for Drupal 8

I was recently hired to implement SEO optimization recommandations by an SEO agency on a Drupal 8 site in a highly competitive sector. Also I recently submitted a proposal to a call for offers including SEO and talked a lot about it with an SEO expert friend of mine.